App analytics Market Size Analysis, Industry Outlook, & Region Forecast, 2022-2030
The global app analytics market is forecast to reach USD 12.83 Billion by 2030, according to a new report by Reports and Data. App Analytics provides user engagement metrics, including several sessions, active devices, and retention. With these metrics, it is possible to evaluate the impact of app changes or updates, such as modifying the initial onboarding experience to see which changes improve engagement with the app.
Apps on the app store
are continually battling for visibility and user attention. App analytics
measures the different channels for delivery and comparison throughout
different acquisition stages and strategies to grasp the best ROI results.
Analyzing the data provides insights about user preferences and needs. The user
app data is used to find out ways to retain the existing customers. By ensuring
that users are retained, the application must be continuously upgraded and
improved based on the user’s experiences and opinions.
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Further key
findings from the report suggest
- Among the end uses, the user analytics
accounted for the largest market share of ~31% in the year 2018. User
analytics is used by firms to gain insights of their choices and
preferences. The data is captured and further used to strategize offers
and products accordingly. This helps firms to retain the existing
customers as well as attract new customers.
- Ad monitoring and marketing analytics is
forecasted to witness the highest growth rate of 23.1% during the forecast
period. Ad monitoring and marketing analytics are used to collect and
measure the data to further improve the application performance. The
growing popularity of search engine optimization, search engine marketing,
social media platforms, and other tools will also influence the segment
growth.
- Among the deployment modes, the cloud
accounted for a larger market share of ~61% in the year 2018 and is
forecasted to witness a higher growth rate of 22.2% during the forecast
period. The cloud-based technology reduces maintenance costs as it deploys
less hardware and outsourced or shared IT staff. Since cloud computing
uses fewer physical resources, there are less hardware to maintain. With
an outsourced cloud, the organization may save costs regarding storage,
server, network, and virtualization experts.
- North America held the largest market
share of ~30% in the year 2018. The region has successfully adapted
analytics tools and technologies and is still investing highly in these
technologies like cloud computing, artificial intelligence, the internet
of things, and more. The region is equipped with high broadband access as
well as has already moved on to providing high speed internet. Moreover,
the presence of several players in the market also boosts the market
growth in the region.
- Key
participants include Amazon Web Services, Inc., Google, Countly, Adobe,
Swrve Inc., Localytics, AppDynamics, Amplitude, Heap Inc., AppsFlyer,
ContentSquare, WizRocket, Inc., MOENGAGE, Mixpanel, Apptentive, App Annie,
and Taplytics, Inc., among others.
For the purpose of this report, Reports and Data have segmented into the
global app analytics market on the basis of type, deployment type, industry
vertical, end use, and region:
Type Outlook
(Revenue, USD Billion; 2019-2030)
- Mobile App Analytics
- Web App Analytics
- Others
Deployment Outlook
(Revenue, USD Billion; 2019-2030)
- Cloud
- On-premise
- Others
Application Outlook
(Revenue, USD Billion; 2019-2030)
- Revenue Analytics
- App Performance Analytics
- User Analytics
- Others
Regional Outlook
(Revenue, USD Billion; 2019-2030)
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East & Africa
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